Pink October

“Attitude is a little thing that makes a big difference.” said Winston Churchill and indeed The Duke, like every other year, contributed to the Pink October Awareness Month. 

The headline for this year was ‘Join us in the Fight’ and the concept involved a pair of boxing gloves which translates to fighting breast cancer and never give up! Mirrors and pillars were set up, with breast cancer quotes, were set up in the ladies’ bathroom as well as at Ground Level in order to contibute the the Pink October Awareness Month and striking shoppers to actually stop and join in the awareness.

The shops within The Duke also participated actively by setting up their window displays with pink ribbon stickers and quotes. Each shop also had a money jar where shoppers could donate – the money was then donated to Europa Donna, like previous years.

A cake sale in aid of WGCA was also held within The Duke’s premises where pink cupcakes and other cakes were sold in order to raise money for the Non-Governmental Organisation. On the day, the cuddly pink carebear also visited The Duke and showered all shoppers with free hugs.