Carisma is founded by siblings, Carlos and Martina. The brand name was formed by unifying birth-names to create Car-Is-Ma, representing family and cohesion. This can be defined as a strong bond in any family and the warm or strong emotional ties that exist among family members which contribute to our designs. The meaning of the word itself "Charisma" also represents what we aspire to do, we create compelling, attractive collections that are heartwarming and familiar to inspire confidence in yourself.