George relies on affordable products. The brand’s mantra, in fact, is ‘Save money. Live better.’ So for every piece of garment, be it a skirt, a suit, underwear, or a coat, it has to be great value for money. The brand is committed to saving people money in the most ethical, sustainable, and efficient way because they believe it is the right thing to do. Ever since 1990, George has been building relationships with suppliers who have the best products in order to become more efficient in the way the brand works.