During the festive season, the mall’s façade was transformed with a striking oversized red bow, creating a bold visual feature that instantly captured attention. This festive installation elevated the holiday atmosphere, encouraged visitors to stop and take photos, and reinforced the mall’s identity as a welcoming, family-friendly destination.

As part of our Christmas celebrations, we also launched a festive Advent Calendar campaign. Every Monday, a new prize was revealed, giving one lucky shopper the chance to win exciting rewards throughout the season.

Prizes included:

• Fairyland tickets for five families

• Wireless JBL headphones, courtesy of Scribble

• A €100 Greens Supermarket voucher

• A two-night stay at The Duke Boutique Hotel

This campaign successfully encouraged repeat visits, boosted shopper engagement, and added to the overall festive spirit throughout the mall.